submitted by weisss@augsburg.edu
Join leadership of the Marketing and Communication division at the last of three information sessions to learn about work being done to prepare the Augsburg College community for the potential change of the name of our institution to “Augsburg University.”
At the session, scheduled at 11 a.m., today, in OGC 100, you’ll learn about:
–A flexible messaging platform that allows members of the community to address Augsburg’s anticipated name change in meaningful and authentic ways and that address our reality, reputation, and promise.
–A new logo, spirit mark, and seal being developed and reasons and insight into the changes.
–A rough timeline for communicating the change, should it be approved by the Augsburg Corporation, to important audiences including throughout campus, with alumni and donors.
–Work done to date to prepare for the potential name change, including the development of a database to track all the places we will need to change our name from monument and freeway signs to letterhead and legal documents, and from athletics equipment and uniforms to business cards and anything else you can think of!
–How you can help Marketing and Communication make sure we don’t miss anything.
We know we won’t be able to answer every question you might have just yet, but knowing what you are thinking about will help us prepare for some of the individual department meetings and summer trainings we anticipate.
This potential change will impact our community in small and large ways, and we’re looking forward to sharing where we are now, how you can support and participate in this project, and our next steps.
