submitted by jendra@augsburg.edu
Augsburg is updating its institutional advertising with a new campaign focused on embracing the challenge of engaging with difficult topics and wicked problems (https://en.wikipedia.org/wiki/Wicked_problem), where no one answer may be “correct.” The ads embrace a notion of “both/and” rather than “either/or” and serve to reinforce the reasoning used in explaining the change to Augsburg University. This advertising campaign complements other, program-specific advertising designed to generate leads by encouraging prospective students to request more information about the university.