Shonna Fulford Named Director of Admissions

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I am pleased to announce the appointment of Shonna Fulford ’09 as director of admissions, effective June 13, 2022. In this role, Shonna will drive new strategic initiatives like the Augsburg Applies 2U direct admission program that will build deeper connections with prospective undergraduate students and their families. Shonna will lead student-centered systems change and recruitment efforts to ensure sustainable first-year and transfer student enrollments.

Shonna brings 13 years of higher education enrollment and admissions experience to this new leadership position, 10 of them at Augsburg. She played a key role in enrolling three of the largest classes in Augsburg’s history in recent years as associate director of admissions and lead supervisor of the first-year recruitment team. A dynamic, motivating presence and inspiring public speaker, she is a member of the National Association for College Admissions Counseling, the Minnesota Association for College Admissions Counseling, and the Minnesota Association for Counselors of Color.

Associate Director of Admissions Paul Kienberger will also take on an expanded role in a re-envisioned division leadership structure. Working closely with Shonna, he will co-manage the division’s human and analytical resources with a focus on training, capacity building, implementing strategic initiatives, and use of predictive analytics.

With more than two decades of combined experience at Augsburg, Paul and Shonna bring the knowledge, experience, and commitment needed to lead inclusive change with strategic partners both on and off campus. Their leadership will advance the vision of the Strategic Enrollment Management division to be a belonging organization that builds deeper relations, changes systems, and dismantles the tenets of white supremacy and oppression in higher education enrollment management.